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If you’ve got an exciting new project and need our help, submit your brief here and we'll be in touch shortly to give you a quotation.

Or if you’d prefer to chat through your ideas, give us a call on 02920 00 88 34 and we'll discuss the process with you.

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web design
graphic design

We are designdough; a team of designers and imaginative thinkers based in our creative brand-studio in Cardiff Bay.


A brand is never just a logo alone. We get our kicks from helping you to productively tell your story, no matter how simple or complex.


Part of a brand’s visual package, inevitably involves graphics, and by that we mean marketing collateral such as brochures, booklets, posters, stationery and other printed items.


It is rare that a brand can survive without a web presence, especially in this highly competitive, digitally-biased time.

Meet the Team

Joe Brown
Managing Directorsince 2006

Having founded designdough in 2006 out of a love for brand and print design, Joe remains the driving force behind the studio and its creative goals, aims and ambitions. He works under the principle: ‘work hard and be nice to people' which is proven by the studio's loyal client relationships.

Joe BrownManaging Director
James Rothwell
Designersince 2010

James is a designdough veteran, having been with the studio for six and a half years. He has limitless creative energy and prides himself on being able to adapt to and evolve our clients' brand styles.

James RothwellDesigner
Alice Lediard
Designersince 2014

Alice is our print guru and has an amazing eye for editorial, layout and brand continuation. She’s also a keen digital illustrator and is able to break down a message into concise and logical icons and imagery. Her love of organisation, maps and travel means that’s she always giving the team insights into the best and cheapest flights available!

Alice LediardDesigner
Owen Friend
Designersince 2015

Originally a product designer, Owen gives an original spin to every project he works on. As our resident Welsh speaker, he’s always flying the bilingual flag. He is also a talented photographer, preferring to hone his skills whilst traveling, with his recent trip to Japan producing some amazing results.

Owen FriendDesigner
Abi Trotman
Studio Coordinatorsince 2015

Abi coordinates all of the studio’s design, print and marketing projects, making sure everything is where it should be at the right time and that everyone is happy. She matches her creativity with her penchant for organisation and spreadsheets! Abi is the craftswoman of the studio and is always on hand with ideas for arty projects if we're in need of a creative boost.

Abi TrotmanStudio Coordinator
Ezra Hames
Junior Designersince 2016

Ez started with us as a graduate intern and impressed us so much with his creative flair, way of seeing things differently and zest for design, that he soon became a full-time member of the team. His laid back attitude and constant enthusiasm is infectious, and you’ll always be able to find him in the studio - just follow the beat-boxing and car noises (he has now been given the nickname ‘The Crazy Frog’)

Ezra HamesJunior Designer
Rhys Saunders
Web Developersince 2016

Rhys is our resident web developer and amazes us everyday by turning static design into insightful, creative and undoubtedly cool web environments for our clients. It took a long time to find him but it was worth the wait, especially seeing as he’s a mean Spotify DJ (eclectic to say the least) and performs the most convincing Arnold Schwarzenegger impression we’ve ever heard.

Rhys SaundersWeb Developer
Alex Skinner
Studio Administratorsince 2017

Alex is our front-of-house guru; dealing with anything and everything client related to ensure everyone is happy, fed and watered. He's also a dab hand at overseeing our social media channels and ensuring they stay up to date and our followers stay afloat of everything designdough related. Having previously worked at a video production company, Alex is keen to roll out more moving-image to keep our Instagram, Facebook and Twitter offerings fresh.

Alex SkinnerStudio Administrator

"We challenge briefs daily, and push the boundaries of design to create outcomes we're super proud of. Our goal is to work with clients on exciting and engaging projects which encourage us to continuously evolve as individuals and as a team."


Our Process



Listening to you and your aims is one of the most vital steps in our process – we want to understand where you’re going, what you want and need, and how we can convey this to your audience.



Once we’re clear on your objectives, this is where we start to push the boundaries and explore new and exciting directions that you may never have thought of.



We compile all of the information gathered so far and wrap this up into several beautiful and concise visual concepts. We then work with you to create a clear and informed brand direction.



You are an intrinsic part of the the creative process, so we work tirelessly with you to refine concepts and tailor to you requirements. This process works in rounds or revisions which culminate in an outcome that answers your brief.



Delivery involves you taking ownership of your finished brand, graphic or web project. This is where we build on everything we’ve explored with you, and use this to shape your brand strategy. The fifth step is all about a planned way forward ensuring brand success.