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We think that its safe to say that almost every design studio or anybody within the design industry works whilst listening to music. Now, the accuracy of that statistic cannot be confirmed, as it is just plucked from the air. However, we would be more than happy to put a few quid on it being valid.
Though you may not think it, music and design have a lot of similarities, especially in terms of creativity. Everything that is produced in music and design has to be unique, original, and innovative, in style and or substance. How would both industries work if every major label just started sampling every hit record or if every design company copied the work of another?
Now we are not suggesting that both industries should not look at previous eras of work for inspiration. As designers, our initial research is key, looking at designs to aid our creativity, helping us go further to create something thats new and exciting. Check out this great video series by New York based filmmaker Kirby Ferguson, Everything Is A Remix.
Design and music require an ability to establish a connection with a target audience. Whether it be a musical statement or a visual message, they both seek to resonate with others, for hours, days, months and in some case, years.
So next time you’re grooving along to a piece of dope music (yes we are down with the kids), try to think of that music in terms of design and see where that leads you. If your client then describes your design as dope, you’ve captured the uniqueness of that music in your designs.
We certainly appreciate the ways in which music and graphic design overlap! So our advice is to crank up that volume and get designing.
Soulwax: Nite Versions, Any Minute Now